Privacy Policy

1. Data protection at a glance

General information

The following information provides an overview of how your personal data is processed when you visit this website. Personal data is all data with which you can be personally identified.

Data collection on this website

To which websites does this privacy policy apply? Unless otherwise specified in the privacy policy, the following information applies to all websites operated by dab: Daten – Analysen & Beratung GmbH under its own responsibility. If certain websites require special information, we have marked them accordingly. Social media sites and sites on other platforms are not covered by this privacy policy.

The term “landing page” refers to the following sites:

dds.dab-europe.com
datenintegration.dab-europe.com

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator’s contact details in the “General information” section.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may, for example, be data that you enter in a contact form. Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data can be used to analyze your user behavior.

What rights do you have with regard to your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. You also have the right to lodge a complaint with the competent supervisory authority. You can contact us at any time if you have further questions on the subject of data protection.

2. General notes and mandatory information

Data protection

The controller takes the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by email) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.

Note on the person responsible

DAB: DATEN – ANALYSEN & BERATUNG GMBH
Hans-Obser-Straße 12
94469 Deggendorf
Germany

+49 991 991 358 – 0
info@dab-gmbh.de

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).

Storage duration

Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the deletion will take place after these reasons no longer apply.

Data protection officer required by law

We have appointed a data protection officer for our company in accordance with Art. 37 et seq. GDPR.

Rainer Aigner

aigner business solutions GmbH

Goldener Steig 42

94116 Hutthurm

Phone: +49 8505 91927-0

E-mail: datenschutz@dab-gmbh.de

Website: www.aigner-business-solutions.com

Note on data transfer to the USA

Among other things, tools from companies based in the USA are integrated on our website. If these tools are active, your personal data may be transferred to the US servers of the respective companies. We would like to point out that the USA is not a safe third country within the meaning of EU data protection law. US companies are obliged to disclose personal data to security authorities without you as the data subject being able to take legal action against this. It can therefore not be ruled out that US authorities (e.g. secret services) may process, evaluate and permanently store your data on US servers for surveillance purposes. We have no influence on these processing activities.

Forwarding to third-party websites

We have integrated connections to third-party applications. If you use applications and services that use third-party applications and services, data will be transmitted to the operator of the service. This privacy policy does not regulate the collection, disclosure or handling of personal data by third parties. Please check the privacy policy of the responsible party.

Declaration of consent according to §25 (1) TDDDG

Depending on your consent, we use various tools that process your data. If we base data processing on your declaration of consent in accordance with Art. 6 (1) (a) GDPR and inform you in our privacy policy about the purpose and mode of action of the declaration of consent, your consent also applies within the meaning of §25 (1) TDDDG.

Please refer to the privacy policy to find out which tools are used.

Revocation of your consnt to data processing

Many data processing operations are only possible with your express consent. You can withdraw your consent at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to the collection of data in special cases and to direct marketing (Art. 21 GDPR)

If data processing is carried out on the basis of Art. 6 (1) (e) or f GDPR, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you object, we will no longer process your personal data concerned unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or the processing serves the establishment, exercise or defense of legal claims (objection pursuant to Art. 21 (1) GDPR).

Where your personal data are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing. If you object, your personal data will subsequently no longer be used for the purpose of direct advertising. (Objection pursuant to Art. 21 para. 2 GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of breaches of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged infringement. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only take place if it is technically feasible.

Information, deletion and correction

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if necessary, a right to correction or deletion of this data at any time. You can contact us at any time if you have further questions on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do this. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we generally need time to check this. You have the right to request the restriction of the processing of your personal data for the duration of the review.
If the processing of your personal data was/is carried out unlawfully, you can request the restriction of data processing instead of erasure.
If we no longer need your personal data, but you need it for the exercise, defense or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
If you have lodged an objection pursuant to Art. 21 (1) GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the operator. You can recognize an encrypted connection, for example, by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

3. Data collection on this website

Server log files

The person responsible for this service automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are

Browser type and browser version
Operating system used
Host name of the accessing computer
Time of the server request
IP address

This data is not merged with other data sources.

This data is collected on the basis of Art. 6 (1) (f) GDPR. The controller has a legitimate interest in the technically error-free presentation and optimization of its Website – for this purpose, the server log files must be recorded.

Request by e-mail or telephone

If you contact us by e-mail, telephone or fax, we will store and process your inquiry, including all personal data (name, inquiry), for the purpose of processing your request. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 (1) (b) GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 (1) (f) GDPR).

The data you send to us via contact requests will remain with us until you ask us to delete it or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

Contact form

If you send us inquiries via the contact form, the contact details you provide and the content of your inquiry will be stored by us for processing. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 (1) (b) GDPR if your request is necessary for the performance of a contract or for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 (1) (f) GDPR).

The data you provide will remain with us until the purpose for storing the data no longer applies or you ask us to delete it. Legal provisions, in particular retention obligations, remain unaffected by this.

In order to process your contact requests as efficiently as possible, we use the provider Mailgun Inc, 112 E Pecan str. #1135, San Antonio, Texas, 78205, USA.

The EU-US Privacy Framework is cited as the legal basis for a possible transfer of data to the USA, which does not offer the same level of protection as the General Data Protection Regulation. Microsoft Corp. participates in this framework and undertakes to comply with higher data protection standards than required by US law.

You can find more information on this under the following link:Data Privacy Framework

You can find more information on how Mailgun processes your data under the following link: https://www.mailgun.com/de/rechtliches/datenschutzerklaerung/?tid=331712298278

In order to process your contact requests as efficiently as possible, we use the Azure Communications program from the provider Microsoft Corp. at One Microsoft Way, Redmond, 98052-6399 Washington.

You can find more information on this under the following link: Data Privacy Framework

In addition, Microsoft Corp. is subject to the so-called standard contractual clauses, which are intended to ensure the protection of personal data within the meaning of the General Data Protection Regulation.

You can find more information on this under the following link: https://learn.microsoft.com/en-us/compliance/regulatory/offering-eu-model-clauses

Further information on the type and purposes of data processing of personal data by Microsoft Corp. can be found in the following link of the provider: https://privacy.microsoft.com/de-De/privacystatement

Web Form Landing Page

If you complete a web form on our landing pages in order to access selected content, we require an email address from you as well as information that allows us to verify that you are the owner of the email address provided and that you consent to receiving emails. No further data is collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The data entered into the web form is processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You may revoke the consent you have given to the storage of the data, the email address, and its use for sending mailings at any time, for example via the “unsubscribe” link in the email.

The data you provide to us for the purpose of receiving emails will be stored by us or by the newsletter service provider until you unsubscribe from the mailing list and will be deleted from the distribution list after you unsubscribe from the mailing or once the purpose no longer applies. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR.

Data stored by us for other purposes remains unaffected by this.

After you unsubscribe from the email distribution list, your email address may be stored by us or by the newsletter service provider in a blacklist if this is necessary to prevent future mailings. The data in the blacklist is used solely for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements for sending emails (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Storage in the blacklist is not time-limited. You may object to this storage if your interests outweigh our legitimate interest.

Web Form Provider

Rapidmail

This website uses Rapidmail for sending newsletters and emails. The provider is rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg im Breisgau, Germany.

Rapidmail is a service that can be used, among other things, to organize and analyze the sending of newsletters. The data you enter for the purpose of subscribing to the newsletter is stored on Rapidmail’s servers in Germany.

Data analysis by Rapidmail

For analysis purposes, emails sent with Rapidmail contain a so-called “tracking pixel” that connects to Rapidmail’s servers when the email is opened. This allows us to determine whether a newsletter message has been opened.

Furthermore, with the help of Rapidmail, we can determine whether and which links in the newsletter message are clicked on. All links in the email are so-called tracking links, which can be used to count your clicks.

For more information about Rapidmail’s analysis functions, please refer to the following link: https://de.rapidmail.wiki/kategorien/statistiken/.

Legal basis

Data processing is based on your consent (Art. 6 (1) (a) GDPR). You can revoke this consent at any time. The legality of the data processing operations already carried out remains unaffected by the revocation.

Storage period

The data you provide us for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe.
Data stored by us for other purposes remains unaffected by this.

After you unsubscribe from the newsletter distribution list, your email address will be stored by us or the newsletter service provider in a blacklist, if necessary, in order to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interests and our interests in complying with the legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6 (1) (f) GDPR). There is no time limit for storage in the blacklist. You can object to the storage if your interests outweigh our legitimate interest.

For more details, please refer to Rapidmail’s data security information at: https://www.rapidmail.de/datensicherheit.

Conclusion of a contract for commissioned data processing

We have concluded a contract for commissioned data processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

Landing Page Provider

We use the Webflow service for our landing page. The provider is Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA. Webflow is a tool for creating and hosting websites.

We use a double opt-in procedure for registration. Your email address will be processed for the purpose of sending the requested content.

You can find more information on this at the following link: https://webflow.com/legal/eu-privacy-policy.

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that is intended to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/.

Storage period

The data you provide us with for the purpose of receiving emails about offers, services, and news will be stored by us or the service provider until you unsubscribe from the mailing list and will be deleted from the newsletter mailing list after you unsubscribe from the newsletter. Data stored by us for other purposes remains unaffected by this.

After you unsubscribe from the distribution list, your email address may be stored by us or the service provider in a blacklist if this is necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interests and our interests in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1) (f) GDPR). Storage in the blacklist is not limited in time. You can object to storage if your interests outweigh our legitimate interest.

Order processing

We have concluded an order processing agreement (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

4. Newsletter

If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. No further data is collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The data entered in the newsletter registration form is processed exclusively on the basis of your consent (Art. 6 (1) (a) GDPR). You can revoke your consent to the storage of the data, the e-mail address and its use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you unsubscribe from the newsletter or after the purpose no longer applies. We reserve the right to delete or block e-mail addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest in accordance with Art. 6 (1) (f) GDPR.

Data stored by us for other purposes remains unaffected by this.

After you unsubscribe from the newsletter distribution list, your e-mail address may be stored by us or the newsletter service provider in a blacklist if this is necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1) (f) GDPR). Storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

Provider newsletter

This website uses Rapidmail to send newsletters. This service is provided by rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg, Germany.

Rapidmail is a service which organizes and analyzes the distribution of newsletters. The data you provide to subscribe to our newsletter will be stored on Rapidmail servers in Germany.

If you do not want your usage of the newsletter to be analyzed by Rapidmail, you will have to unsubscribe from the newsletter. For this purpose, we provide a link in every newsletter we send. You can also unsubscribe from the newsletter directly on the website.

Data analysis by Rapidmail

For analysis purposes, emails sent with Rapidmail contain a tracking pixel which connects to Rapidmail servers when the email is opened. This allows us to determine if a newsletter message has been opened.

It also helps us determine which links have been clicked on. All links in the email are tracking links that allow us to count your clicks.

For more information about the analysis functions of Rapidmail, please refer to the following link https://de.rapidmail.wiki/kategorien/statistiken/.

Legal basis

Data processing is based on Art. 6 (1) (a) DSGVO. You may revoke your consent at any time. The data processed before we receive your request may still be legally processed.

Storage duration

The data provided when registering for the newsletter will be used to distribute the newsletter until you cancel your subscription when said data will be deleted from our servers and those of Rapidmail. Data we have stored for other purposes (e.g. email addresses for the members area) remains unaffected.

For more information, see the privacy policy of Rapidmail at https://www.rapidmail.de/datensicherheit.

Completion of an outsourced data processing contract

We have entered into a data processing agreement with Rapidmail, in which we require Rapidmail to protect the data of our customers and not to disclose said data to third parties. It can be downloaded here.

5. Cookies

Cookies

Our Internet pages use so-called “cookies”. Cookies are small data packets and do not cause any damage to your end device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or they are automatically deleted by your web browser.

Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions that you have requested (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 (1) (f) GDPR, unless another legal basis is specified.

The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, the processing is carried out exclusively on the basis of this consent (Art. 6 (1) (a) GDPR and § 25 (1) TDDDG); the consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

You can find out which cookies and services are used on this website in this privacy policy.

You can change your consent at any time with effect for the future via the following link:

Consent with Cookiebot

Our website uses Cookiebot consent technology to obtain your consent to store certain cookies on your device or to use certain technologies and to document this in accordance with data protection regulations. The provider of this technology is Usercentrics A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter referred to as ‘Cookiebot’) .

When you visit our website, a connection is established to Cookiebot’s servers in order to obtain your consent and other declarations regarding the use of cookies. Cookiebot then stores a cookie in your browser in order to be able to assign the consents you have given or their revocation. The data collected in this way is stored until you request us to delete it, delete the Cookiebot cookie yourself or the purpose for data storage no longer applies. Mandatory legal retention obligations remain unaffected.

Cookiebot is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 (1) lit. c GDPR.

Order processing

Necessary cookies

Necessary cookies help DAB: DATEN – ANALYSEN & BERATUNG GMBH to make a website usable by enabling basic functions such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Name	Provider	Purpose	Storage Duration	Legal Basis
CookieConsent	Usercentrics / Cookiebot	Stores the status of the user’s cookie consent in order to consider it when loading (sub)pages.	1 year	Art. 6 (1) (c) GDPR
DAB_GMBH_COOKIES	DAB Europe GmbH	Stores internal configuration and preference settings.	1 year	Art. 6 (1) (c) GDPR
wp-wpml_current_language	DAB Europe GmbH	Stores the selected language in order to display the website and connected services in a language understandable to the user.	Sitzung	Art. 6 (1) (c) GDPR
Crossconsent	DAB Europe GmbH	Allows us to apply the status of your consent to our various landing pages so that you do not have to reject again if you have already rejected.	1 year	Art. 6 (1) (c) GDPR

Optional cookies

Optional cookies are not essential for the website to function, but they enable additional website features for users. We hope this will make our websites more user-friendly.

Some cookies enable us to compile statistics on the use of our website. This allows us to determine how popular the individual pages are and improve them if necessary. Other cookies also enable us to display advertisements that may be of interest to our visitors.

The following table shows exactly what data each cookie contains:

Cookie Name	Provider	Purpose	Storage Duration	Legal Basis
_Secure-1PAPISID	Google LLC	Used for authentication and user identification for Google services. Stores an individual identifier.	2 years	Art. 6(1)(a) GDPR
_Secure-1PSID	Google LLC	Creates a user and session identification number.	2 years	Art. 6(1)(a) GDPR
_Secure-1PSIDCC	Google LLC	Used for security functions and abuse prevention. Keeps logged-in sessions active and helps detect unauthorized login attempts.	1 year	Art. 6(1)(a) GDPR
_Secure-1PSIDTS	Google LLC	Stores user preferences and enables the persistence of active sessions in order to derive personalized advertising interests.	2 years	Art. 6(1)(a) GDPR
_Secure-3PAPISID	Google LLC	Tracks user behavior across websites and creates user profiles for personalized advertising.	2 years	Art. 6(1)(a) GDPR
_Secure-3PSID	Google LLC	Tracks user behavior across websites and creates user profiles for personalized advertising.	2 years	Art. 6(1)(a) GDPR
_Secure-3PSIDCC	Google LLC	Stores encrypted and authenticated records of a user’s session, preferences, and last login times.	1 year	Art. 6(1)(a) GDPR
_Secure-3PSIDTS	Google LLC	Used to deliver personalized advertising and create user interest profiles.	2 years	Art. 6(1)(a) GDPR
_Secure-ENID	Google LLC	Stores preferred settings and other information, such as preferred language, number of search results per page, and SafeSearch preferences.	1 year	Art. 6(1)(a) GDPR
_Secure-ROLLOUT_TOKEN	Google LLC	Enables a consistent user experience during experiments and feature testing by Google.	6 months	Art. 6(1)(a) GDPR
_ga	Google LLC	Assigns a unique user ID to track user behavior.	2 years	Art. 6(1)(a) GDPR
ga#	Google LLC	Collects data on how often a page is visited and when the first and last visit occurred.	2 years	Art. 6(1)(a) GDPR
_gcl_au	Google LLC	Used by Google AdSense to test advertising efficiency on websites using its services.	3 months	Art. 6(1)(a) GDPR
_gcl_ls	Google LLC	Google conversion tracking cookie that ensures click data is preserved when users navigate between subpages.	3 months	Art. 6(1)(a) GDPR
APISID	Google LLC	Used to create an interest profile of website visitors in order to display relevant and personalized Google advertising.	2 years	Art. 6(1)(a) GDPR
HSID	Google LLC	Used for user authentication and to protect user account data related to Google services.	2 years	Art. 6(1)(a) GDPR
NID	Google LLC	Contains a unique user ID that allows Google to remember frequent search queries or previous interactions with ads in order to deliver targeted advertising.	6 months	Art. 6(1)(a) GDPR
OGPC	Google LLC	Stores a unique user ID that saves preference settings for the use of Google Maps. Retrieved when visiting websites using Google Maps.	1 month	Art. 6(1)(a) GDPR
SAPISID	Google LLC	Security and personalization cookie enabling user interactions across multiple Google services.	2 years	Art. 6(1)(a) GDPR
SID	Google LLC	Stores the Google account ID and the user’s last login time in a digitally signed and encrypted form.	2 years	Art. 6(1)(a) GDPR
SIDCC	Google LLC	Security cookie used to protect user data from unauthorized access.	1 year	Art. 6(1)(a) GDPR
SOCS	Google LLC	Stores all active consent decisions for Google cookies.	13 months	Art. 6(1)(a) GDPR
SSID	Google LLC	Collects viewing behavior for YouTube-based videos and personalizes video recommendations on YouTube.	2 years	Art. 6(1)(a) GDPR
AnalyticsSyncHistory	LinkedIn Ireland Unlimited Company	Stores when a synchronization with the “lms_analytics” cookie took place.	30 days	Art. 6(1)(a) GDPR
bcookie	LinkedIn Ireland Unlimited Company	Uniquely identifies devices accessing LinkedIn to detect misuse of the platform.	1 year	Art. 6(1)(a) GDPR
dfpfpt	LinkedIn Ireland Unlimited Company	Serves as a unique user identifier to prevent misuse in LinkedIn payment processes.	Session	Art. 6(1)(a) GDPR
gpv_pn	LinkedIn Ireland Unlimited Company	Stores and retrieves pages previously visited using Adobe Analytics.	Session	Art. 6(1)(a) GDPR
li_mc	LinkedIn Ireland Unlimited Company	Used as a temporary cache to avoid database queries regarding a member’s consent for non-essential cookies and to enforce consent on the client side.	6 months	Art. 6(1)(a) GDPR
li_sugr	LinkedIn Ireland Unlimited Company	Determines probabilistic matches of a user’s identity.	3 months	Art. 6(1)(a) GDPR
li_gc	LinkedIn Ireland Unlimited Company	Used for tracking, analyzing, and displaying advertising via LinkedIn.	6 months	Art. 6(1)(a) GDPR
liap	LinkedIn Ireland Unlimited Company	Used by domains without “www” to display a member’s login status.	1 year	Art. 6(1)(a) GDPR
lidc	LinkedIn Ireland Unlimited Company	Used for selecting the appropriate data center.	24 hours	Art. 6(1)(a) GDPR
lms_ads	LinkedIn Ireland Unlimited Company	Identifies logged-out LinkedIn members for advertising purposes.	30 days	Art. 6(1)(a) GDPR
lms_analytics	LinkedIn Ireland Unlimited Company	Identifies logged-out LinkedIn members for analytical purposes.	30 days	Art. 6(1)(a) GDPR
s_fid	LinkedIn Ireland Unlimited Company	Unique identifier used for Adobe Analytics.	1 year	Art. 6(1)(a) GDPR
s_ips	LinkedIn Ireland Unlimited Company	Tracks the percentage of a page viewed.	Session	Art. 6(1)(a) GDPR
s_tp	LinkedIn Ireland Unlimited Company	Tracks the percentage of a page viewed.	1 year	Art. 6(1)(a) GDPR
s_tslv	LinkedIn Ireland Unlimited Company	Stores the time elapsed since the last visit in Adobe Analytics.	Session	Art. 6(1)(a) GDPR
SDI_ver	LinkedIn Ireland Unlimited Company	Detects the browser and version of the user’s device.	Session	Art. 6(1)(a) GDPR
UserMatchHistory	LinkedIn Ireland Unlimited Company	Synchronizes LinkedIn Ads IDs.	30 days	Art. 6(1)(a) GDPR
_Secure-1PAPISID	Google LLC	Used for authentication and user identification for Google services. Stores an individual identifier.	2 years	Art. 6(1)(a) GDPR
_Secure-1PSID	Google LLC	Creates a user and session identification number.	2 years	Art. 6(1)(a) GDPR
__Secure-YEC	YouTube	Used to display YouTube videos on the website. YouTube may set cookies to store user preferences, collect video statistics, and provide personalized content or advertising.	730 Days	Art. 6(1)(a) GDPR
__Secure-ROLLOUT_TOKEN	YouTube	Used to display YouTube videos on the website. YouTube may set cookies to store user preferences, collect video statistics, and provide personalized content or advertising.	727 Days	Art. 6(1)(a) GDPR
__Secure-YNID	YouTube	Used to display YouTube videos on the website. YouTube may set cookies to store user preferences, collect video statistics, and provide personalized content or advertising.	730 Days	Art. 6(1)(a) GDPR
VISITOR_INFO1_LIVE	YouTube	Used to display YouTube videos on the website. YouTube may set cookies to store user preferences, collect video statistics, and provide personalized content or advertising.	730 Days	Art. 6(1)(a) GDPR
VISITOR_PRIVACY_METADATA	YouTube	Used to display YouTube videos on the website. YouTube may set cookies to store user preferences, collect video statistics, and provide personalized content or advertising.	730 Days	Art. 6(1)(a) GDPR
AEC	Google LLC	Used to detect spam, fraud and abuse. This helps to ensure that advertisers are not mistakenly charged for fraudulent or otherwise invalid ad impressions or interactions, and that YouTube creators in the YouTube Partner Programme are paid correctly.	6 months	Art. 6(1)(a) GDPR

Landingpages

The following cookies are also used on our landing pages:

Name	Provider	Purpose	Storage duration	Legal basis
ar_debug	LinkedIN	Supports integration of Google’s Attribution Reporting API to mitigate signal loss	Session	Art. 6(1)(f) GDPR
IDE	Google	This cookie enables Google to deliver ads on websites that do not belong to Google.	6 days	Art. 6(1)(f) GDPR
sdui_ver	LinkedIn	This cookie is used to ensure that our website visitors’ browsers are using a supported version in order to guarantee consistent performance during updates.	1 year	Art. 6(1)(f) GDPR
_cfuvid	Google LLC	Cookies are used exclusively to enable Cloudflare WAF to distinguish between individual users with the same IP address. Visitors who do not specify this cookie tend to be grouped together and cannot access the website if many other visitors are using the same IP address. The aim is to moderate access in order to prevent the site from becoming overloaded and to ensure that it can be accessed reliably.	Session	Art. 6(1)(f) GDPR

6. Plugins and tools

If you agree to the loading of YouTube videos, Google Fonts provided by Google will also be loaded. Further information on Google Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

YouTube with enhanced data protection

This website integrates videos from the YouTube website. The operator of the website is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of these websites on which YouTube is integrated, a connection to the YouTube servers is established. The YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube in extended data protection mode. According to YouTube, videos that are played in extended data protection mode are not used to personalize surfing on YouTube. Ads that are played in extended data protection mode are also not personalized. No cookies are set in extended data protection mode. Instead, so-called local storage elements are stored in the user’s browser, which contain personal data similar to cookies and can be used for recognition. Details on the extended data protection mode can be found here: https://support.google.com/youtube/answer/171780.

After activating a YouTube video, further data processing operations may be triggered over which we have no influence. For example, a connection to Google Double Click is established. You can find more information in the following text.

The use is exclusively based on your consent within the meaning of Art. 6 (1) (a) GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

You can find more information about data protection at YouTube in their privacy policy at: https://policies.google.com/privacy?hl=de.

The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Fonts

This site uses so-called Google Fonts, which are provided by Google, for the uniform display of fonts. When you access a page, your browser loads the required fonts into your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you are using must connect to Google’s servers. This informs Google that this website has been accessed via your IP address. The use of Google Fonts is based on Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time with effect for the future.

If your browser does not support Google Fonts, a standard font will be used by your computer.

Further information on Google Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Friendly Captcha

We use “Friendly Captcha” on this website. The provider is Friendly Captcha GmbH, Am Anger 3–5, 82237 Wörthsee, Germany.

Friendly Captcha is used to verify whether data entered on this website, for example in a contact form, is provided by a human user or by an automated program. The service helps protect our website against spam, abusive automated use, and attacks targeting our forms.

To achieve this, Friendly Captcha uses a so-called Proof of Work mechanism. In the background, the visitor’s device solves a cryptographic challenge. Based on this, a verification value is generated and transmitted to Friendly Captcha for validation. In most cases, no active user interaction, such as solving image-based puzzles, is required.

When using Friendly Captcha, technical connection and usage data may be processed, including the IP address (or derived/anonymized information), referrer information, date and time of the request, browser and device information, as well as technical verification values.

Processing is carried out on the basis of Article 6(1)(f) GDPR. Our legitimate interest is to protect our website against abusive automated use, spam, and attacks, and to ensure the security of our forms.

Where information is stored on or accessed from the user’s device as part of the technical implementation, this is done, where technically necessary, on the basis of Section 25(2) TDDDG. If consent is requested beyond what is technically necessary, processing is carried out on the basis of Article 6(1)(a) GDPR and Section 25(1) TDDDG. Any consent granted may be withdrawn at any time with future effect.

We have entered into a Data Processing Agreement (DPA) with Friendly Captcha in accordance with Article 28 GDPR. Friendly Captcha processes personal data solely on our behalf, in accordance with our instructions and in compliance with applicable data protection requirements.

Further information about data processing by Friendly Captcha can be found here: Friendly Captcha Privacy Policy for End Users.

DoubleClick by Google

We use DoubleClick from Google on this website. DoubleClick is a service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) (“Google”).

DoubleClick uses personal data to place advertisements tailored to you. A pseudonymized identification number is assigned to your browser, which is used to check which ads have been displayed and / or accessed. DoubleClick cookies enable Google and its partners to serve ads based on previous visits to websites on the Internet. The information obtained in this way is transferred to Google servers in the USA and stored there for analysis. However, due to the IP anonymization on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.

At no time will the data be merged with other data collected by Google.

Data processing is based on the legal basis of your consent in accordance with Art. 6 (1) (a) GDPR, which you can give us via the cookie banner. You can revoke your consent at any time with effect for the future.

You can also prevent participation in this tracking process by setting your browser software accordingly; in particular, the suppression of third-party cookies means that you will not receive any ads from third-party providers;

This is also possible by deactivating cookies for conversion tracking by setting your browser to block cookies from the domain “www.googleadservices.com”, https://www.google.de/settings/ads, whereby this setting is deleted when you delete your cookies;

Or by deactivating the interest-based ads of the providers that are part of the “About Ads” self-regulation campaign via the link http://www.aboutads.info/choices, whereby this setting is deleted when you delete your cookies;

Or by permanently deactivating it in your Firefox, Internet Explorer or Google Chrome browsers under the link http://www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all functions to their full extent.

The legal basis for the processing of your data is Art. 6 (1) sentence 1 (a) GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) within the meaning of the TDDDG.

Further information on DoubleClick by Google can be found at https://www.google.de/doubleclick and http://support.google.com/adsense/answer/2839090,

Further information about data protection when using Double Click can be found in their privacy policy at: https://policies.google.com/privacy?hl=de.

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. Google Tag Manager itself does not create any user profiles, does not store any cookies and does not carry out any independent analyses. It is only used to manage and display the tools integrated via it. However, Google Tag Manager records your IP address, which may also be transmitted to Google’s parent company in the United States.

The Google Tag Manager is used on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the fast and uncomplicated integration and management of various tools on its website. If this interest does not exist in the processing of your data, your consent will be requested; in these cases, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

The company is certified in accordance with the ‘EU-US Data Privacy Framework’ (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (‘Google’), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyse the behaviour of website visitors. In doing so, the website operator receives various usage data, such as page views, length of visit, operating systems used and origin of the user. This data is assigned to the user’s end device. It is not assigned to a user ID.

We can also use Google Analytics to record your mouse and scroll movements and clicks, among other things. Google Analytics also uses various modelling approaches to supplement the recorded data records and uses machine learning technologies for data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is generally transmitted to a Google server in the USA and stored there.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time with effect for the future.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

The company is certified in accordance with the ‘EU-US Data Privacy Framework’ (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

IP anonymisation

Google Analytics IP anonymisation is activated. As a result, your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to analyse your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

You can find more information on how Google Analytics handles user data in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Google signale

We use Google Signals. When you visit our website, Google Analytics collects information such as your location, search history, YouTube history and demographic data (visitor data). This data can be used for personalised advertising with the help of Google Signals. If you have a Google account, Google Signal links the visitor data to your Google account and uses it for personalised advertising messages. The data is also used to create anonymous statistics on the user behaviour of our users.

Order processing

We have concluded an order processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising programme of Google Ireland Limited (‘Google’), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display adverts in the Google search engine or on third-party websites when the user enters certain search terms into Google (keyword targeting). Furthermore, targeted adverts can be displayed based on the user data available at Google (e.g. location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively by analysing, for example, which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time with effect for the future.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (‘Google’), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to subsequently display interest-based advertising to them in the Google advertising network (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google’s cross-device functions. This allows interest-based, personalised advertising messages that have been tailored to you based on your previous usage and browsing behaviour on one device (e.g. mobile phone) to also be displayed on another of your devices (e.g. tablet or PC).

If you have a Google account, you can object to personalised advertising at the following link: https://adssettings.google.com/anonymous?hl=de.

The use of this service is based on your consent in accordance with Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

Further information and the privacy policy can be found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States that aims to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Conversion-Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (‘Google’), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google conversion tracking, Google and we can recognise whether the user has carried out certain actions. For example, we can analyse which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We find out the total number of users who have clicked on our adverts and what actions they have taken. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time with effect for the future.

You can find more information about Google Conversion Tracking in Google’s privacy policy: https://policies.google.com/privacy?hl=de

Google Maps

This site uses the map service Google Maps. The provider is Google Ireland Limited (‘Google’), Gordon House, Barrow Street, Dublin 4, Ireland. With the help of this service, we can integrate map material on our website.

To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. If Google Maps is activated, Google may use Google Fonts for the purpose of standardising the display of fonts. When you call up Google Maps, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

The use of Google Maps is in the interest of an appealing presentation of our online offers and to make it easy to find the places we have indicated on the website. Data processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU[1] Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/

You can find more information on the handling of user data in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Microsoft Forms

We use ‘Microsoft Forms’ within our website. This is a service provided by Microsoft Corporation at Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland.

The purpose of the service is the provision and fast processing of contact forms, for internal and external enquiries and queries, such as the evaluation of actions carried out and for registration for events organised by the controller.

Further information on data processing by Microsoft can be found at the following link: https://privacy.microsoft.com/de-de/privacystatement

The data you enter will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies. Mandatory statutory provisions – in particular retention periods – remain unaffected.

The use for the provision and fast processing of contact forms and events is based on Art. 6 para. 1 sentence 1 lit. b GDPR, if these are used for the initiation of a contract. Otherwise, data processing is based on a legitimate interest in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. The controller has a legitimate interest in receiving contact requests securely and being able to process them quickly and effectively.

The processing of your personal data in the context of an event registration or participation is based on Art. 6 para. 1 sentence 1 lit. c GDPR if there is a legal obligation (for example, in the case of a legal obligation to register for an event in accordance with Art. 19 LStVG). Otherwise, data processing is based on a legitimate interest within the meaning of Art. 6 para. 1 sentence 1 lit. f GDPR. The controller has a legitimate interest in collecting participant lists in order to be able to organise events for all participants in a safe and orderly manner.

Participation in internal and external surveys and queries, e.g. evaluation of actions carried out, takes place on a voluntary basis and with your consent within the meaning of Art. Art. 6 para. 1 lit. a GDPR. Insofar as the consent includes the storage of cookies or access to information in the user’s terminal device within the meaning of § 25 para. 1 TDDDG. You can revoke your consent at any time with effect for the future.

Your data will be processed on a server within the EU. However, data transfer to the USA cannot be completely ruled out. The potential data transfer to the USA is supported by the company’s certification within the ‘EU-US Data Privacy Framework’ (DPF).

The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/647

LinkedIn Insight Tag and Lead Gen

This website uses the LinkedIn Insight Tag and Lead Gen. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data Processing by the LinkedIn Insight Tag

With the help of the LinkedIn Insight Tag, we receive information about visitors to our website. If a website visitor is registered with LinkedIn, we are able, among other things, to analyze the professional key data of our website visitors (e.g. career level, company size, country, location, industry, and job title) and thus better tailor our website to the respective target groups.

Furthermore, the LinkedIn Insight Tag allows us to measure whether visitors to our website perform a purchase or another action (conversion tracking). Conversion tracking can also be carried out across devices (e.g. from PC to tablet). In addition, the LinkedIn Insight Tag offers a retargeting function that enables us to display targeted advertising to visitors of our website outside of our website. According to LinkedIn, no direct identification of the advertising recipient takes place.

LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser characteristics, and time of access). IP addresses are truncated or, if they are used to reach LinkedIn members across devices, hashed (pseudonymized). Direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days.

The data collected by LinkedIn cannot be assigned by us, as the website operator, to specific individuals. LinkedIn stores the collected personal data of website visitors on its servers in the United States and uses it for its own advertising purposes. Further details can be found in LinkedIn’s privacy policy at:
https://www.linkedin.com/legal/privacy-policy#choices-oblig

LinkedIn -Lead Gen Forms

In addition, we use LinkedIn’s “Lead Gen Forms” to provide information about products, services, events, or company news that may be of interest to you. In this context, information you have already stored on LinkedIn is sent to us for further processing for marketing and sales purposes. We use the data transmitted in this way to send you further information, products, invitations to events, or interesting updates.

In particular, we may process the following types of data in this context, provided you have made them available on LinkedIn:

Contact details: Full name, email address, LinkedIn profile URL, phone number, city, state/province, country/region, postal code, business email address, business phone number
Qualification data
Information about your employer and, if applicable, their LinkedIn profile
Information about your profession

You can revoke your consent at any time using the contact options above, so that no further processing of the data obtained via LinkedIn will take place in the future. The processing activities carried out up to that point remain unaffected by this.

Legal Basis Tag and Lead Gen Forms

If consent has been obtained, the use of the above-mentioned service is based exclusively on Art. 6(1)(a) GDPR and § 25 TDDDG. Consent can be withdrawn at any time with effect for the future.

The transfer of data to the United States is based on the Standard Contractual Clauses (SCCs) of the European Commission. Further details can be found at:
https://www.linkedin.com/legal/l/dpa and
https://www.linkedin.com/legal/l/eu-sccs

The company is certified under the EU–US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States that aims to ensure compliance with European data protection standards for data processing in the United States. Each company certified under the DPF commits to complying with these data protection standards. Further information can be found at:
https://www.dataprivacyframework.gov/participant/5448

Objection to the Use of the LinkedIn Insight Tag

You may object to the analysis of user behavior and targeted advertising by LinkedIn via the following link:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

In addition, LinkedIn members can manage the use of their personal data for advertising purposes in their account settings. To prevent LinkedIn from associating data collected on our website with your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

Data Processing Agreement

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a legally required contract under data protection law that ensures that the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

7. Data protection information social media

We use business accounts on Facebook, Instagram, LinkedIn and YouTube. When you access our social media presence, you are given the opportunity to react to our posts, comment on them and send us messages. Your visit to our social media profiles initiates a variety of data processing operations on your personal data. We would like to inform you about your rights regarding this data processing of your personal data.

You are not obliged to provide us with your personal data. However, it may be necessary to do so for the individual functionality of our social media presence. We process your data for customer-oriented company presentation, for market-effective external presentation and for communication with the users of our social media presence. These data transfers and processing are carried out through your voluntary use of the platforms in accordance with Art. 6 (1) (a), Art. 49 (1) (a) GDPR.

If you contact us via one of our social media channels, the data you provide will only be used for the purpose of contacting you. The legal basis for this form of data processing is Art. 6 (1) (a) GDPR, your consent to contact us via the respective social media channel, if applicable Art. 6 (1) (b) GDPR in the case of initiation or execution of contracts, for employment-related contact and Art. 6 (1) (f) GDPR in the case of an overriding, legitimate interest in effective public relations work.

We would like to point out that the platform operators use web tracking and profiling systems that create extensive profiles about the users of these platforms. However, we have no influence over these systems. When you visit our social media pages, your personal data is not only collected, used and stored by us, but also by the social media operators. This happens even if you yourself do not have a profile on the respective social network. For details on the collection and storage of your personal data as well as the type, scope and purpose of its use by the social media, please refer to their privacy policies:

Facebook https://de-de.facebook.com/privacy/explanation
Instagram https://privacycenter.instagram.com/policy/
LinkedIn https://de.linkedin.com/legal/privacy-policy
YouTube https://policies.google.com/privacy
Reddit https://www.reddit.com/en-us/policies/privacy-policy
TikTok https://www.tiktok.com/legal/page/eea/privacy-policy/en
Kununu https://www.kununu.com/de/info/datenschutz?x-lang=en_US

We use elements of the social network discussion platform provided by the American company Reddit Inc. 548 Market St. #16093, San Francisco, California 94104, USA.

When the social media element is activated (by clicking on the corresponding icon), a data connection is established between your device and the servers of the American company.

This provides Reddit with information about your device (settings, browser used, log-in status) and your IP address. If you are logged in, Reddit can associate actions such as up-votes, down-votes, comments, awards, and page views with your user account. Please note that we have no knowledge of the content of the data transmitted or its use by Reddit.

The data processing described above is based on your consent, in accordance with Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG. You can withdraw your consent at any time with effect for the future.

The transfer of your data to the United States of America is based on the certification of the company in accordance with the requirements of the “EU-US Data Privacy Framework” (DPF). This is an agreement between the European Union and the United States in which companies can commit themselves to ensuring increased protection for personal data and certifying these security measures themselves. This is intended to ensure a level of data protection comparable to that within the European Union. For more information, please visit the following link: https://www.dataprivacyframework.gov/list

For more information on the processing of your data, please visit the following link: https://www.reddit.com/de-de/policies/privacy-policy

Facebook

Elements of the social network Facebook are integrated into this website. This service is provided by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries. An overview of Facebook social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE.

When the social media element is active, a direct connection is established between your device and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook “Like” button while you are logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate your visit to this website with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the data transmitted or its use by Facebook.

Further information on this can be found in Facebook’s privacy policy at: https://de-de.facebook.com/privacy/explanation. The use of this service is based on your consent in accordance with Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG. Consent can be revoked at any time with effect for the future.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, Merrion Road Dublin 4, Dublin, D04 X2K5, Ireland, are jointly responsible for this data processing (Article 26 GDPR). Joint responsibility is limited exclusively to the collection of data and its transfer to Facebook. The processing by Facebook after the transfer is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in a joint processing agreement.

The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum.

According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can exercise your rights as a data subject (e.g., requests for information) with regard to the data processed by Facebook.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://dede.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php. The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards.

Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.

Instagram

This website incorporates features of the Instagram service. These features are provided by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.

When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thereby receives information about your visit to this website. If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate your visit to this website with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the data transmitted or its use by Instagram.

The use of this service is based on your consent in accordance with Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG. Consent can be revoked at any time with effect for the future.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, Merrion Road Dublin 4, Dublin, D04 X2K5, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection of data and its forwarding to Facebook or Instagram.

The processing by Facebook or Instagram after the transfer is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in a joint processing agreement.
The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum.

According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook or Instagram products.

You can assert your rights as a data subject (e.g., requests for information) regarding the data processed by Facebook or Instagram directly with Facebook. If you assert your rights as a data subject with us, we are obliged to forward them to
Facebook. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum,
https://privacycenter.instagram.com/policy/, and https://de-de.facebook.com/help/566994660333381.

Further information can be found in Instagram’s privacy policy: https://privacycenter.instagram.com/policy/.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452. 44 / 108

This website uses elements of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. Each time a page on this website that contains LinkedIn elements is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited this website with your IP address. If you click on the LinkedIn “Recommend” button and are logged into your LinkedIn account, LinkedIn can associate your visit to this website with you and your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the data transmitted or its use by LinkedIn.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TDDDG. Consent can be revoked at any time. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/help/linkedin/answer/a1343190/datenubertragung-aus-dereu-dem-ewr-undder-schweiz?lang=de

Further information on this can be found in LinkedIn’s privacy policy at: https://www.linkedin.com/legal/privacy-policy.

Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5448.

Information on data transfer to a third country

The headquarters of Facebook, Instagram, YouTube, and LinkedIn are located in the United States. This means that all your data will be transferred to an unsafe third country
where there is no protection for your personal data comparable to the standard within the European Union.

Xing and Kununu are companies based in Germany. However, it cannot be ruled out that data may be transferred to an unsafe third country when using these services.

For more information, please refer to the privacy policies linked above.

The data transfer takes place on the basis of consent in accordance with Art. 6 (1) (a) GDPR, Art. 49 (1) (a) GDPR, unless the respective provider is certified under the EU-US Data Privacy Framework or so-called standard contractual clauses (SCCs) have been concluded with the provider.

8. Audio and video conferencing

Data processing

We use online conferencing tools, among others, to communicate with our customers. The individual tools we use are listed below. If you communicate with us by video or audio conference via the internet, your personal data will be collected and processed by us and the provider of the respective conference tool.

The conference tools collect DAB: DATEN – ANALYSEN & BERATUNG GMBHei all data that you provide/enter to use the tools (e-mail address and/or your telephone number). The conference tools also process the duration of the conference, the start and end (time) of participation in the conference, the number of participants and other “context information” in connection with the communication process (metadata).

Furthermore, the provider of the tool processes all technical data that is required to process the online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or loudspeaker and the type of connection.

If content is exchanged, uploaded or provided in any other way within the tool, it is also stored on the tool provider’s servers. Such content includes, in particular, cloud recordings, chat/instant messages, voicemails, uploaded photos and videos, files, whiteboards and other information shared while using the service.

Please note that we do not have full control over the data processing procedures of the tools used. Our options are largely determined by the company policy of the respective provider. Further information on data processing by the conference tools can be found in the privacy policies of the tools used, which we have listed below this text.

Purpose and legal basis

The conference tools are used to communicate with prospective or existing contractual partners or to offer certain services to our customers (Art. 6 (1) (b) GDPR). Furthermore, the use of the tools serves the general simplification and acceleration of communication with us or our company (legitimate interest within the meaning of Art. 6 (1) (f) GDPR).

If you contact us for reasons other than those mentioned above, the subsequent data processing is based on your consent within the meaning of Art. 6 (1) (a) GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) within the meaning of the TDDDG.

Storage duration

The data collected directly by us via the video and conference tools will be deleted from our systems as soon as you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies. Stored cookies remain on your end device until you delete them. Mandatory statutory retention periods remain unaffected.

We have no influence on the storage period of your data, which is stored by the operators of the conference tools for their own purposes. For details, please contact the operators of the conference tools directly.

Conference tools used

We use the following conference tools:

Microsoft Teams

We use Microsoft Teams to conduct our webinars. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland.

Details on data processing can be found in the Microsoft Teams privacy policy: https://privacy.microsoft.com/de-de/privacystatement.

Event Participation

We would like to inform you that the system will prompt you to sign in with a name when participating in virtual events. It is up to you whether to use your name or a placeholder for registration (such as a participant number, etc.).
If you join the meeting with your name, a profile picture, an active camera, or an active microphone, this information may be viewed by other participants and the responsible party.
The name provided by users may potentially be viewed by all participants when using the chat function.

Order processing

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract prescribed by data protection law, which ensures that it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

9. Applicant data

For more information on the handling of applicant data, please visit here.

10. Recording of photos and videos at our events

Data protection information on the taking and publication of photos and videos at our events can be found here.

Declaration of consent to the taking and publication of photographs and videos.

Privacy Policy

1. Data protection at a glance

General information

Data collection on this website

Who is responsible for data collection on this website?

How do we collect your data?

What do we use your data for?

What rights do you have with regard to your data?

2. General notes and mandatory information

Data protection

Storage duration

Data protection officer required by law

Note on data transfer to the USA

Forwarding to third-party websites

Declaration of consent according to §25 (1) TDDDG

Revocation of your consnt to data processing

Right to lodge a complaint with the competent supervisory authority

Right to data portability

Information, deletion and correction

Right to restriction of processing

SSL or TLS encryption

3. Data collection on this website

Server log files

Request by e-mail or telephone

Contact form

Web Form Landing Page

Web Form Provider

Rapidmail

Landing Page Provider

4. Newsletter

5. Cookies

Cookies

Consent with Cookiebot

Necessary cookies

Optional cookies

Landingpages

6. Plugins and tools

YouTube with enhanced data protection

Google Fonts

Friendly Captcha

DoubleClick by Google

Google Tag Manager

Google Analytics

Google Ads

Google Ads Remarketing

Google Conversion-Tracking

Google Maps

Microsoft Forms

LinkedIn Insight Tag and Lead Gen

7. Data protection information social media

Reddit

Facebook

Instagram

LinkedIn

Information on data transfer to a third country

8. Audio and video conferencing

Data processing

Purpose and legal basis

Storage duration

Conference tools used

Microsoft Teams

Event Participation

Order processing

9. Applicant data

10. Recording of photos and videos at our events

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