Interesting McKinsey Article
For years we keep on emphasizing the importance of data analytics and the necessarity of having a stragetic approach to establish it. In one of our articles (ISACA, 3/2011) we clearly state "Digital data analysis and dealing with data in a structured, logic and effective way is the future".
In that context we want to refer to a very interesting McKinsey article, which is titled "Mobilizing your C-suite for big-data analytics".
It is great that this article underlines the importance and structural aspects of “Crafting and implementing a big-data and advanced-analytics strategy”. The authors do point out that a clear stragety is necessary, and mention some crucial elements in that context, up to the point of etablishing an own C-role for it, e.g. a CAO (Chief Analytic Officer) or CDA (Chief Data Officer).
Long story short: If establishing big-data analytics in your company is of interest for you (and it should, if you follow the changing business environments), the article can be very interesting for you.